About Us | 20 Years of Engineering Pedigree

Who we are?

The First Hammer is a full-cycle software and web engineering studio blending twenty years of expertise with modern production agility
Our leads began creating digital products for our first customers on a national level more then twenty years ago. Since then we have evolved into a trusted technical partner for global brands, established agencies and industry leaders worldwide.

Our team strives to always be in sync with the latest in tech development with our aim being to not just build websites - but to understand your needs and architect solutions that meet them, perform under pressure and are robust and lightning fast

Every project we take on is handled 100% in-house —
From initial system architecture and UI/UX design to backend engineering, infrastructure and testing!

Our clients are brands like T-Mobile, Mastercard and PepsiCo —
We can deliver complex web infrastructure - brand websites, e-commerce solutions, educational portals, analytics dashboards, financial systems and more.

We’re fast, transparent and deeply collaborative!
Whether you need full-cycle development, co-dev support, or a technical partner to take your vision to the finish line, we’re here to build something remarkable together.

What we offer

Why work with us?

We blend senior expertise with modern production agility, handling every project 100% in-house.

Senior Talent, Rapid Execution

Our leads have decades of experience - but we move with the agility and speed of a modern, tightly organized studio.

Full-Cycle Web Engineering

From UI/UX design and frontend architecture to robust backend development and API integrations - we handle everything in-house with precision and care.

A Digital Powerhouse

We develop digital representations, portals, backends, dashboards, APIs and infrastructure for startups and global brands alike.

Multi-Platform Ecosystems

We build unified digital experiences that perform perfectly across web, iOS, and Android, ensuring your brand is consistent on every device.

Transparent And Collaborative

You can count on upfront estimations, weekly updates, clear roadmaps and direct communication keeping you in the loop.

Reliable Launch And Post-Launch Support

We help you ship with confidence and we are there after release to support patches, live ops and ongoing technical improvements.

Our Team Members

Meet Our Team

Meet the talented and passionate team members who drive our company forward every day.

Dimitar Popov

Co-Founder, Full-stackPartnered with Mastercard, T-Mobile, PepsiCo and other global brands.

Yasen Bagalev

Co-Founder, Full-stackLed the development of government and financial web projects

Stanislav Bagalev

Full-stackWorked with Pernod Ricard, Jameson Whiskey and the Canadian Government

Alexander Filipov

UI/UX

Sahak Kasapyan

Back-end & Payment Gateways

Ivaylo Palchev

Front-End

Todor Kalchev

Front-end

Let’s talk about your project

Email Us Directly

Reach out to us and schedule a meeting to discuss your development needs.

Let’s Collaborate

We work with startups, brands and agencies. We do full-cycle development or co-dev.

Working Worldwide

We’re operating globally - we can sync with your working schedule wherever you are.

Let’s Talk